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Course Content
Getting Started
Guided tour of The Business of Stories
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Getting Organised
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Module 1 – Setting the Scene
Setting The Scene
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Circles of Storytelling Magic
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Intention setting and resources
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PART ONE - UNPACK
The Story in Your Head
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Module 2 – Your Personal Story
Worksheet and resources for Module 2
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Your Personal Story
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Listen to episode 3 of Susan’s podcast
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How to Tell a Defining Moment Story
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Module 3 – Your Business Story
Worksheet and resources for Module 3
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Your Business Story
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Listen to episode 4 of Susan’s podcast
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Someone Wanted But So Then
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Module 4 – Your Customer Story
Worksheet and resources for Module 4
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Your Customer Story
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Listen to episode 5 of Susan’s podcast
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Researching your target market
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Sales Conversations Made Easy
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PART TWO – EXPLORE
Before you move on
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Exploring What Connects Your Stories
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Your Circles of Storytelling Magic one-pager
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Capturing & Categorising Your Stories
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Module 5 – Your Why
Worksheet and resources for Module 5
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Your Why
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Listen to episode 6 of Susan’s podcast
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Module 6 – Your People
Worksheet and resources for Module 6
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Your People
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Listen to episode 7 of Susan’s podcast
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Lead gens for your people
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Module 7 – Your Value
Worksheet and resources for Module 7
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Your Value
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Listen to episode 8 of Susan’s podcast
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The Value of What You Do
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PART THREE - SHARE
Take a moment
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Module 8 - Your Sweet Spot
Worksheet and resources for Module 8
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Your Sweet Spot
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Your Core Story
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BEFORE YOU MOVE ON
Before you move on
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Capturing & Categorising Your Stories
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Your Circles of Storytelling Magic one-pager
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Planning your content
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Module 9 – Crafting Your Stories
Worksheet and resources for Module 9
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Crafting Your Stories
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Writing Your Stories in Layers
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How to Tell a Defining Moment Story
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Someone Wanted But So Then
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Your Core Story
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How to Link Your Story to What You Do
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Module 10 – Sharing Your Stories
Worksheet and resources for Module 10
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