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Course Content
Getting Started
Guided tour of The Business of Stories
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Module 1 – Setting the Scene
Getting Organised
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Setting The Scene
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Circles of Storytelling Magic
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PART ONE - UNPACK
Intention setting and resources
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The Story in Your Head
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PODCAST: The Story You’re Telling Yourself – Is it serving you and your clients?
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PODCAST: How to show up as the person your ideal client is searching for
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Module 2 – Your Personal Story
Worksheet and resources for Module 2
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Your Personal Story
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PODCAST: Step #1 Your Personal Story – Ordinary moments, extraordinary impact
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How to Tell a Defining Moment Story
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Module 3 – Your Business Story
Worksheet and resources for Module 3
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Your Business Story
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PODCAST: Step #2 Your Business Story – How to stand out with the story only you can tell
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Someone Wanted But So Then
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Module 4 – Your Customer Story
Worksheet and resources for Module 4
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Your Customer Story
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PODCAST: Step #3 Your Customer Story – What you need to know about them
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Researching your target market
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Sales Conversations Made Easy
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PART TWO – EXPLORE
Before you move on
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Exploring What Connects Your Stories
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Your Circles of Storytelling Magic one-pager
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Capturing & Categorising Your Stories
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Module 5 – Your Why
Worksheet and resources for Module 5
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Your Why
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PODCAST: Step #4 Your Why – The story behind your why, and why your clients need to hear it
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Module 6 – Your People
Worksheet and resources for Module 6
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Your People
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PODCAST: Step #5 Your People – How getting specific can transform your story and your success
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Lead gens for your people
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Module 7 – Your Value
Worksheet and resources for Module 7
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Your Value
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PODCAST: Step #6 Your Value – If you don’t get this one right, no-one will buy!
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The Value of What You Do
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PART THREE - SHARE
Take a moment
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Module 8 - Your Sweet Spot
Worksheet and resources for Module 8
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Your Sweet Spot
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PODCAST: Step #7 Your Sweet Spot – Where your stories align and magic happens
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Your Core Story
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BEFORE YOU MOVE ON
Before you move on
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Capturing & Categorising Your Stories
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Your Circles of Storytelling Magic one-pager
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Planning your content
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Module 9 – Crafting Your Stories
Worksheet and resources for Module 9
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Crafting Your Stories
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Writing Your Stories in Layers
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How to Tell a Defining Moment Story
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Someone Wanted But So Then
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